Project
Semana de Ingeniería 2022
Role
Creative Director
Graphic Designer
Type of Project
Commercial
Date
May - Jun 2023
A vibrant visual identity created for UNSTA’s annual Engineering Week,
an event that brings together students, educators, and professionals to celebrate innovation and technology.
The concept focused on energy, collaboration, and movement, reflected across digital
and printed materials, social media, and event spaces.
With over ten speakers, interactive challenges, and student competitions, the branding helped unify the experience and capture the spirit of the engineering community.
an event that brings together students, educators, and professionals to celebrate innovation and technology.
The concept focused on energy, collaboration, and movement, reflected across digital
and printed materials, social media, and event spaces.
With over ten speakers, interactive challenges, and student competitions, the branding helped unify the experience and capture the spirit of the engineering community.
In with the new
The event suffered many design changes through the years, the brand would change and there was never a strong identity to base the event on year after year.
The new brand had to be youthful, cool and catch students attention so they would participate in workshops, events and presentations from international speakers.
The original orange color was now being used only for the Engeneering Faculty branding and not the event brand.
Event Brand - 2018
Event Brand - 2019
Event Brand - 2020
Event Brand - 2022
2023 - Semana de Ingeniería Brand
Color Palette
With the university faculty taking over the iconic orange color, the main challenge for this branding was to figure out what colors would represent the event and stay relevant for future events to come.
We ended up settling on black and white plus a very electric purple and green that would stand out, print well and catch the attention of the university students.
Merch, prints, posters & more
Bringing the event to life with posters for events, tickets, shirts and stickers for the students to enjoy and use wherever they please.
Our mission was to create eye-catching and bold pieces so they could stand out inside the university and motivate students to participate and learn during the whole week.
One of our main goals was to be able to actually reach students so our main way of communicating was instagram posts and stories as well as posters around campus for the specific events.
