Project
Preply Online Teaching Conference 2025
Services
Branding
Creative Direction
Graphic Design
Type of Project
In-house
Date
2025
The Online Teaching Conference is Preply's annual global event, bringing together online tutors, education experts, and industry professionals to learn, connect, and grow together.
For it's 2025 edition, the conference focused on Powering Tutor Progress: The Magic of Meaningful Learning, creating a space where educators at every stage of their journey could develop their skills, share experiences, and discover new opportunities.
The event brought together different learning tracks, interactive experiences, expert talks, and virtual spaces, all designed to support tutors throughout their professional growth.
Working alongside different teams at Preply, I was involved in bringing the conference to life visually, creating a cohesive experience across multiple touchpoints, from digital campaigns, social media, and landing pages to virtual booths, motion graphics, and supporting event materials.
With over 34,000 registrations worldwide, the conference became a large-scale project that combined design, communication, and community to create a connected learning experience.
Powering Tutor Progress
The 2025 edition of the Online Teaching Conference was built around the idea of Powering Tutor Progress: The Magic of Meaningful Learning, with the goal of bringing tutors together and supporting their professional growth through learning, collaboration, and community.
The conference was divided into three main tracks: Kick-start, Develop, and Thrive, each representing a different stage of a tutor's journey. This became the foundation for the event's visual direction, allowing us to create a flexible identity that connected the different experiences while giving each track its own personality.
The conference was divided into three main tracks: Kick-start, Develop, and Thrive, each representing a different stage of a tutor's journey. This became the foundation for the event's visual direction, allowing us to create a flexible identity that connected the different experiences while giving each track its own personality.
A visual language for growth
My goal was to create a visual identity that felt unmistakably Preply while giving the conference its own personality. I developed the creative direction around the idea of growth and progression, creating a flexible visual system that could adapt to different formats, audiences, and experiences.
A key part of this was designing individual identities for Kick-start, Develop, and Thrive. Each track had its own visual personality, while sharing a common design language that connected them to the overall conference. Through bold typography, vibrant colors, and playful graphic elements, I brought everything together into a cohesive identity that could extend from promotional campaigns to the virtual event itself.
Spreading the word
With a global audience of both existing Preply tutors and educators who were discovering the platform for the first time, the conference needed a communication campaign that could reach people through different channels and encourage them to take part.
Over three months, the event was promoted through a mix of digital ads, landing pages, social media, emails, and in-platform communications. The visual identity was adapted to each format while maintaining a consistent look and feel, making the conference recognizable throughout the entire campaign.
